• Provide, secure, and improve the Services;
• Surface and organize your travel plans;
• Facilitate bookings and payments;
• Anonymize and/or aggregate your Personal Information, including for use within product development, analytics, and AI training and development;
• Use your Personal Information within AI enabled features to generate output at your direction;
• Provide customer service, such as communicating with you and addressing issues you may be having on our site;
• Operate, maintain, monitor for errors or bugs on our site, and improve our product, products, and services;
• Communicate to you updates to our product, upcoming events, and information that we think may be of interest to you;
• Send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
• Protect, investigate, and deter against fraudulent, unauthorized, or illegal activity in our Services or events; or
• Meet regulatory and accounting obligations.